In today’s era, mobile has taken over a maximum portion of our life and Whatsapp consumes the most of it. Whether it’s an iOS or android phone, every smart phone has Whatsapp facility installed in it. It is a cross-platform app that has now taken over the messaging world. This is why; it became an effective marketing tool these days. Messages sent out through Whatsapp messenger catches the maximum reader attention. It offers maximum reach with a minimum effort due to its higher user numbers. It not only offer sending media-rich bulk messages but also offers maximum reach to the target audience.
The most attractive point of Whatsapp marketing is no reader can miss the message. In normal SMS campaign, receivers misses the message if the phone is switched off but same is not possible with Whatsapp messages. As soon as the user connects their phone to internet, the message will be delivered successfully. Even to the DND numbers, Whatsapp marketing messages get delivered at no time and the readers get to see the message as soon as they open Whatsapp. It offers brands to reach a huge subscriber base of 900 million that no other marketing tool does.